You don't have a building problem. You have a scoping problem.
Most founders build too much, too soon — spending months on features nobody asked for. I take a different approach:
- Start with the problem, not the solution
- Test assumptions before writing code
- Use no-code and AI tools to learn faster
- Fixed pricing so you know exactly what you're getting

What You Get
Everything you need to go from idea to launch-ready product
Product Strategy
Clear scope, priorities, and technical approach
User Journey Mapping
How your users will actually use the product
Clickable Prototype
Test with real users before writing code
Working Product
Web app, mobile app, or SaaS — ready to launch
Launch Support
Deployment, feedback loops, and iteration
Full Ownership
All code and IP belongs to you
The Process
A structured approach that minimises risk and maximises learning
We dig into your idea, your assumptions, and your constraints. I'll challenge what needs challenging and help you define the smallest thing worth building. You'll leave with a clear view of what to do next — even if that's 'don't build this yet.'
If we proceed, I'll map the user journey, design the core screens, and build a clickable prototype you can test with real users. No code yet — just fast, cheap validation.
Once we know what works, I'll build a functional product using the fastest, most cost-effective approach — whether that's no-code, AI-accelerated development, or traditional code. You'll own the product outright.
I'll help you deploy, gather feedback, and plan what comes next. This isn't a handoff — I stay involved until you're ready to scale.
Investment
Every project is different, but here are typical ranges
Clarity Session
Credited if you proceed
1-2 hour deep dive into your idea, constraints, and next steps
Discovery & Prototype
2-4 weeks
User journey, core screens, clickable prototype for testing
Product Build
4-8 weeks
Functional product ready to launch and iterate
Frequently Asked Questions
Most products take 8-12 weeks from first conversation to launch. Faster is possible if scope is tight.
Yes — that's most of my clients. I translate between business goals and technical reality.
I can work alongside your team as a product/strategy lead, or run a discovery phase before you brief them.
Whatever's right for the job. Often that's no-code tools (Bubble, Webflow, Xano) or AI-accelerated builds. Sometimes it's React, Node, or mobile-native. I'll recommend based on your needs, not my preferences.
Discovery validates your idea with a clickable prototype and real user feedback before investing in development. Full build creates the actual working product. Many clients do discovery first, then decide whether to proceed.
Yes, 100%. You own all code, designs, and IP from day one. No lock-in, no licensing fees.
