Services
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Product Development

From idea to working product — with total cost clarity

For founders and product teams who need to test fast, stay within budget, and build something investors take seriously.

Typical Engagement

8-12 weeks
Average time to launch
£15k-£40k
Full product build range
100%
You own all code and IP

You don't have a building problem. You have a scoping problem.

Most founders build too much, too soon — spending months on features nobody asked for. I take a different approach:

  • Start with the problem, not the solution
  • Test assumptions before writing code
  • Use no-code and AI tools to learn faster
  • Fixed pricing so you know exactly what you're getting
Product development workshop

What You Get

Everything you need to go from idea to launch-ready product

Product Strategy

Clear scope, priorities, and technical approach

User Journey Mapping

How your users will actually use the product

Clickable Prototype

Test with real users before writing code

Working Product

Web app, mobile app, or SaaS — ready to launch

Launch Support

Deployment, feedback loops, and iteration

Full Ownership

All code and IP belongs to you

The Process

A structured approach that minimises risk and maximises learning

We dig into your idea, your assumptions, and your constraints. I'll challenge what needs challenging and help you define the smallest thing worth building. You'll leave with a clear view of what to do next — even if that's 'don't build this yet.'

If we proceed, I'll map the user journey, design the core screens, and build a clickable prototype you can test with real users. No code yet — just fast, cheap validation.

Once we know what works, I'll build a functional product using the fastest, most cost-effective approach — whether that's no-code, AI-accelerated development, or traditional code. You'll own the product outright.

I'll help you deploy, gather feedback, and plan what comes next. This isn't a handoff — I stay involved until you're ready to scale.

Investment

Every project is different, but here are typical ranges

Most popular

Clarity Session

£600

Credited if you proceed

1-2 hour deep dive into your idea, constraints, and next steps

Discovery & Prototype

£1k – £8k

2-4 weeks

User journey, core screens, clickable prototype for testing

Product Build

£15k – £40k

4-8 weeks

Functional product ready to launch and iterate

Frequently Asked Questions

Most products take 8-12 weeks from first conversation to launch. Faster is possible if scope is tight.

Yes — that's most of my clients. I translate between business goals and technical reality.

I can work alongside your team as a product/strategy lead, or run a discovery phase before you brief them.

Whatever's right for the job. Often that's no-code tools (Bubble, Webflow, Xano) or AI-accelerated builds. Sometimes it's React, Node, or mobile-native. I'll recommend based on your needs, not my preferences.

Discovery validates your idea with a clickable prototype and real user feedback before investing in development. Full build creates the actual working product. Many clients do discovery first, then decide whether to proceed.

Yes, 100%. You own all code, designs, and IP from day one. No lock-in, no licensing fees.

Ready to validate your idea?

Start with a Clarity Session to get honest feedback and a clear path forward — no commitment required.

Martin